HOLLYWOODLAND: CREATOR PARK & RESIDENCE

Home of The Sustainable Film Fund Creators Campus
2 of the most iconic locations in Los Angeles

Where the World Already Comes to Create

VALUE PROPOSITION

Where Hollywood's Most Iconic Locations Become the World's Next Creator Studios.

HollywoodLand transforms LA's most iconic locations, the Hollywood Sign and Runyon Canyon into a premier creator campus. Featuring AI studios, luxury hospitality, and global series like Trash Design, DOGG WATER, and Live at the Sign, it turns real estate into content, culture, and commerce. Two locations. One global platform.

WHY LOS ANGELES?

50M+

LA Tourists

49.1 million people
can view the Sign

10M

Visit Walk of Fame and Hollywood Sign

Visitors find little beyond the Sign; the Walk of Fame is often criticized as a disappointing tourist trap.

2M+

Visit Runyon Canyon

Est 250K=800K Dogs Walk Runyon Canyon
Most famous Celebrity Hike

WHY NOW?

A ONCE-IN-A-LIFETIME COLLISION OF SPORTS, MUSIC & CULTURE

IS ABOUT TO REDEFINE LA

Coachella Music Festival

(PALM SPRINGS) April
(2 Weekends every year)

America 250

July 4th, 2026 (Year-long celebration of 250 years of American Independence)

FIFA World Cup

June 11, 2026 to July 19, 2026 (39 days)

SuperBowl 2027

Valentine's Day (February 14th, 2027) Game Day (One week)

LA 28 Olympics

July 14th to July 30th, 2028 (16 days)

LA 28 Paralympic Games

August 15th to August 27th, 2028 (15 days)

Oscars Celebrate 100th year (Los Angeles 2028)

March 15, 2028

WE BELIEVE IT'S TIME

FOR A NEW ERA

MODERN FAME DESERVES A NEW ADDRESS,

DIRECTLY UNDER THE SIGN

Project Site Map: 2026 Pre-Build & Renovation (3 properites to break ground in 3 months)

Heyzine

HollywoodLand Private Content Park & Residence™ Land Site

Land development site. Project images and overview from vacant land to full American's #1 Airbnb Experience.

*Minimal construction, maximum cultural yield. Facade pre-approved. Mirrored Cube RV launches immediately. Founding Circle: August, 2026.

TWO ICONIC LOCATIONS:
UNDER THE HOLLYWOOD SIGN & RUNYON CANYON

HollywoodLand transforms 6+ vacant lots, 900 feet from the Hollywood Sign into a first-of-its-kind creator campus: a private content park and luxury residence.

6+

Lots

Vacant & underutilized parcels

1.5M+

Visitors

Regional visitors by foot on lan

350K

Selfies taken

Already a top creator destination organically

2 Airbnbs

Runyon Canyon & Hollywood House of Fame

• A-Frame (#2 Airbnb in CA) & Runyon Ranch

2M+

Visitors to Runyon Canyon pass by house

2M+ annual visitors hike, around 35K per week

500K+

Dog Friendly Hike, Celebs,

LA's most famous
hike for dogs




SEE WHAT'S BEEN SHOT AT THE PROPERTY

3D Projection Mapping on the sign (as seen on BET) Proposed: Super Bowl 27 & LA28 Olympics

01:00

YouTube

Coty Brand Story Icon: Miley Cyrus for Gucci Flora

Blurring the lines between reality and imagination, Miley Cyrus stars in the latest campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance. #GucciFlora #MileyCyrus #GucciBeauty Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone Directors: Jacob Bixenman an

05:25

YouTube

BET Shines On The Iconic Hollywood Sign! | BET Awards '22

A behind the scenes look at what it takes to pull off a never before seen reveal for this year’s promo of the BET Awards 2022 on the iconic Hollywood sign. SUBSCRIBE to #BET! ►► http://bit.ly/1U0v9xG Stream Black Culture with BET+. Kick back and enjoy movies, TV series, exclusive originals and the best of Tyler Perry. Sign up for BET+ ►► http://bit.ly/betplus Connect with BET Web: http://www.BET.com Facebook: http://www.facebook.com/BET Twitter: http://www.twitter.com/BET Instagram: http://

02:58

YouTube

Marques Houston - Tired Of Hollywood (Official Music Video)

Tired Of Hollywood (Offical Video) by Marques Houston https://marqueshoustonmusic.com Copyright (C) 2024 Phoenix Music Group.

Instagram

L.A. TEQERS on Instagram: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofth

35 likes, 2 comments - lateqers on December 13, 2019: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofthefuture #lovethegame #hollywood #lateqers #losangeles #venice #california #la #hollywoodsign".


A NEW HOME FOR

CONTENT, LEGACY & STORYTELLING

From Runyon to HollywoodLand, legends and their dogs have walked here.


ORIGINAL STREAMING SERIES

Trash Design Series. Live At The Sign, Intimate Music Impact Series Streaming.
Oceyon, on land and water treausres auction series. Dogg Water, stories from the park.


HOLLYWOOD CONTENT AWARDS™ & HALO PRIZE™

The first creator festival to rival Cannes Lions & Oscars Week (Hollywood Content Week / Festival)

Hollywood Content Awards is a new global platform that celebrates real-time culture creation, anchored beneath the Hollywood Sign, where the world's most iconic backdrop becomes a live stage for content, impact, and community.

What Are the Hollywood Content Awards?

A new global platform honoring real-time culture creation, anchored directly beneath the Hollywood Sign.

A New Kind of Awards Show

Built for the creator economy, not the studio system. Celebrating live culture made through phones, communities, music, sport & travel.

Live Creator Stage

The Hollywood Sign becomes a live backdrop for performances, activations & cultural moments, not just a photo op.

The Halo Prize

The highest honor in content creation. Awarded to creators who combine impact, reach & cultural storytelling.

Brand Laboratory

Category-exclusive brand partners activate in real time alongside the world's top creators.

Cultural Outpost

A year-round platform where content is made, experienced, and honored, not just screened.

Global Distribution

Streamed live across TikTok, YouTube, Instagram & major platforms to a global creator audience.

WELCOME TO HOLLYWOOD 3.0

WORLD-CLASS AMENITIES FOR THE CREATOR ECONOMY

Film Set - Experiential Temporary Activations While We Build


CREATOR CONTENT PRODUCTION STUDIOS High-end suites for podcasts, livestreams, short films, and branded content.

LIVE AT THE SIGN™ PERFORMANCE STAGE Outdoor venue for global performances and live streams.

BRAND CREATOR LABS & TINY CUBE STUDIO Dedicated spaces for brand collaborations and social media content.

HOLOFAME / HOLOGRID MEDIA WALL Holographic displays for digital art, broadcasts, and activations.

HOLLYWOOD GIVING TREE™ Sculptural philanthropic installation (commissioned with Studio Drift).

CREATOR RESIDENCY & AIRBNB CULTURE SUITES Themed accommodations for visiting artists and paying guests.

PADEL COURT, SCREENING GARDEN & WELLNESS EXPERIENCES Multi-use lifestyle amenities.

SUMMIT TO THE SIGN & VIP TERRACES Observation decks with panoramic LA views and perfect selfie spots.


Padel Court, Flex BasketBall Branded Luxury Court for dinners, brunch, film and more. 2026

FOUNDING CO-BRANDING PARTNER

CATEGORY EXCLUSIVITY

An exclusive opportunity to co-brand the world's premier content platform under the Hollywood Sign and at Runyon Canyon.

Participation: $888K–$5M+ (multi-year). Response by May 21, 2026.
Features world-class amenities for creation, collaboration, and unforgettable brand experiences.

AN UNFORGETTABLE EXPERIENCE

Already an Award-Winning Airbnb Experience: Currently #2 in California. Even Pre-Renovation.
Our goal: To become the #1 most booked Airbnb Experience in the world.

Hollywood Giving Tree

Studio Drift and Tino Schaedler

  • Runyon Canyon Legacy Leaves for charities & famous birthdays,
  • QR codes unlock stories, drops & AI-powered messages
  • AI matching delivers birthday-driven charity moments

A Private Key to Hollywood
By appointment via app or Airbnb

  • The Library of Human Influence, AI Entertainment Series, Breakfast, Supper Club for thought leaders, founders, celebrities, and venture
  • Creators Private Club Membership

Honoring Kobe Bryant

Sustainable Garden

  • Kobe's Court, Scent Lab, Scent Garden
  • Begins with a scented sonic journey, America's Flag for 250th Celebration. Leads to the summit to the sign for ultimate selfies

Legends in the Sky Rooftop

Dine Live At Sign

  • Dine and drinks on board a special bus experience
  • Experiential pop-ups from dinners to listening lounge, collab with top fashion brands, like Valentino for listening lounge


HOLLYWOOD CREATOR CALENDAR

Programming the Global Creator Campus (2026–2027)

HollywoodLand programs creators year-round, sourced from :

1

JULY – SEPTEMBER

HOLLYWOOD BOWL SUMMER SEASON

  • Touring Artists & Creators • Live at the Sign™ Sessions • Creator Interviews • Content Drops
2

AUGUST – DECEMBER 2027

GLOBAL CULTURAL MOMENTS

  • FIFA World Cup 2026 Closing • LA Tech Week • Halloween & Holiday Season • Global Creator Summits
3

YEAR-ROUND PROGRAMMING SERIES

HOLLYWOOD CREATOR BIRTHDAYS - LIVE AT THE SIGN™ FOR IMPACT & AUCTION

TRASH SERIES: MAKING OF THE #1 AIRBNB EXPERIENCE

  • Snoop Dogg • MJ • Kobe • Marilyn • Tupac • Prince • Elvis • Creator Tributes • Library of Human Influence
  • Streaming Series: Trash Series, Live At The Sign™ and Oceyon
4

FEBRUARY - SPRING 2027

SUPER BOWL CULTURAL WEEK

  • Awards Season • HollywoodLand Creator Summit • Hollywood Content Prize™ & Content Awards Week
5

OSCARS 100TH ANNIVERARY - 2027 &

LA OLYMPICS 2028

FOR THE ESTEEMED MEMBERS OF SEMINOLE TRIBE OF FLORIDA / HARD ROCK

WHAT HARD ROCK RECEIVES

A full-spectrum integration designed to amplify Hard Rock's brand and drive measurable outcomes.

Strategic Outcome: A year-round LA cultural stage producing content, capturing fans, hosting VIPs, and fueling Hard Rock's global entertainment, hospitality, and gaming ecosystem. A special Content Channel.

Hard Rock Content Cube & Casting Studio

Production hub for interviews, podcasts, creator filming & brand shoots for creators

Live at the Sign

Intimate filmed performance series like Tiny Desk, artists performing under the Hollywood Sign

Memorabilia & Hologram Vault

Hard Rock music history through holograms & memorabilia installations

Poker Hall of Fame & Treasure Box

Immersive gaming activations tied to Hard Rock's casino brand

Creator Awards & Cultural Programming

Global creator recognition events tied to Hard Rock’s entertainment ecosystem filmed and streaming during Content Week

VIP Arrival Integration

High-value guests arriving through Clay Lacy Aviation private jet terminal

Las Vegas Bridge

Countdown events, VIP previews & creator trips leading into Hard Rock Las Vegas opening.

Marketplace

AI-powered matchmaking connecting creators & brands directly inside the Hard Rock ecosystem.


IMPACT & GIVE BACK
HollywoodLand Content Creator Economy: Test Pilot

Heyzine

IMPACT FRESH KIDS & CHILDREN'S HOSPITAL

Fresh Kids program, proposed brand Unilever to do collab with fresh kids, with an affiliate link and creators bdays matched and drop on birthday mystery box.

afaqs!

Unilever builds 300,000-strong influencer network from 10,000 in just 2 years

CEO Fernando Fernandez highlighted the scale of this transformation, noting the rapid growth of the company’s creator ecosystem.

REVOLT

Big Sean and Usher drop $1M on Detroit’s new creative tech hub for youth

Big Sean and Usher are building a future for Detroit’s young creators with a $1M investment in music, film, and immersive tech. Find out what’s inside the new innovation hub.

The New Content Era

"Content is no longer campaigns.
It is programming."

The most powerful brands of the next decade won't run ads, they hire creators and they'll run channels. Episodic, AI-recommended, creator-driven content that travels with their audience.

HOLLYWOOD NEEDS A FACELIFT
MEET THE TEAM BEHIND THE REVIVAL

Award-Winning Visionaries in Luxury, Museums, Impact & Tech: DREAM TEAM LINK Ready to deliver what Los Angeles needs.

Building the Platform & IRL Experience. Our Curators: Farah Selena Tino Schaedler Christian Lamb Sustainable Film Fund

NEXT STEPS
JOIN THE HOLLYWOODLAND VISION

FOUNDING PARTNER DEADLINE: August 5,2026
A PLACE PURPOSE BUILT FOR CONTENT

Farah Khan

Partner, Pk's List-Luxury Travel Advisory

Founder, Chateau Artisan LLC

+1 (917) 416-2095 - Farah@pks-list.com

Søren Kofoed

Founder, Sustainable Film Fund

Former Executive Director & Senior Partner, Nobel Sustainability Trust

soren@sustainablefilmfund.com


Concept & Intellectual Property Disclaimer. HollywoodLand Private Content Park & Residence™, Chateau Artisan™, Celebrity Legacy Vault™, and Sustainable Film Fund™ concepts, designs, renderings, programming formats, and business models are proprietary and confidential intellectual property. All renderings, plans, and visuals are conceptual and subject to change based on permitting, partnerships, financing, and development considerations.

Proposed Renderings & Activations: Official public announcement: July 4th, 2026. Both the proposed facades and the mirrored RV temporary structures have been pre-approved, comply with all applicable permit guidelines, and meet required height restrictions. Unauthorized use, reproduction, or development of these concepts, formats, or materials without written permission is strictly prohibited. These renderings are conceptual and for illustrative purposes only. The facade and mirrored RV structures shown are temporary installations and will remain in place only until permanent construction is completed and can be moved when necessary.

All brands, logos, and sponsorship elements are included for proposal purposes only and are subject to final approvals and agreements.© HollywoodLandContentAwards™| Chateau Artisan™ | Celebrity Legacy Vault™ | Sustainable Film Fund™ All Rights Reserved